Cloud Data Warehousing for Dummies

Introduction

Data is infiltrating all types of business processes and reshaping the way companies operate. Regardless of your industry or market, the ability to manage data easily, securely, and efficiently has become vital for success.

For instance, in the realm of marketing, data is animating customer segmentation and targeted advertising, allowing businesses to craft personalized marketing campaigns based on the moment-to-moment activities of consumers. In transportation, real-time data enables travelers to optimize routes, and that same data can be aggregated to reduce traffic congestion and improve roadway efficiency. These examples highlight the immense potential of data and the transformative impact it will continue to have for years to come.

Forward-thinking organizations rely on powerful, easy-to-use, and out-of-the-box cloud data warehouses to put their data to work. The best cloud data warehouses are built on a cloud data platform — a unified, global solution not only for data warehousing but also for data lakes, data engineering, AI/ML, and data application development. By concurrently powering these and other workloads, a cloud data platform enables everyone in the organization to deliver valuable experiences with their data.

Delivered as an affordable, usage-based service, a cloud data platform can help your business users become more efficient and allows your IT team to break free from mundane data administration tasks. It provides consistent functionality across multiple regions and clouds with instant and near-infinite scalability. Multiple business units can securely share governed data without the complications of duplicating or copying data, as well as extend access to partners, customers, and other constituents — either directly or through a data marketplace.